露露柠檬加拿大旗舰店

LULULEMON FLAGSHIP STORE
露露柠檬加拿大旗舰店

露露柠檬(Lululemon) 旗舰店为总部位于温哥华的服装公司在该市
最重要的零售场所之一开设了新的门店。位于罗布森和伯拉德的街
角，该项目重新利用了被忽视的零售空间，为Lululemon 品牌在
市中心定制了一个专属旗舰。商店的外观，是为Lululemon 的品
牌量身定制的，独立同时与现有建筑保持强大关系。生成的建筑体
量，整合了一系列原有办公楼的建筑语言。在街角，一个戏剧性的
悬臂挑檐为商店的出入口提供了免受不良天气影响的公共领域。有
机排列的木纹百叶窗和精致的外立面细节为商店提供了与lululemo
品牌形象独特的的视觉对等感。
The Lululemon Flagship store establishes a new presence for
the Vancouver-based apparel company at one of the city’s
most important retail locations. Facing the corner of Robson and
Burrard, the project repurposed underutilised retail space with
a bespoke downtown home for Lululemon. MCM collaborated
with the building owner and tenant to deliver a retail store exterior
that is tailored to Lululemon’s identity while maintaining a
strong relationship to the existing building. The resultant building
massing includes a series of volumes that reference the language
of the office building. At the corner, a dramatic cantilever volume
provides weather protected public realm space and a prominent
entry to the store. Organically arranged wood grain louvres and
sophisticated detailing provide visual alignment for the store with
lululemon’s distinct brand identity.